BRAND POSITIONING

Creating Distinction

Know who you are and articulate why you will win. What's your X factor, what promises do you make and keep, and how do you express it all as a simple idea, so they don't just get it but actually feel it? Define and claim your position.

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Brand audit 

Brand workshop 
Brand strategy

4 Ps (Positioning, Promise, Proposition and Personality) 

Descriptor 

Brand Manual