BRAND MESSAGING

Crystalizing All the Words

Sometimes showing up in tune like your favorite boy band can prove difficult, especially if you don't have a defined song sheet. Get your organization in harmony - from marketing and sales to HR - to ensure consistency in how you communicate who you are, what you do, and to what end.

​

Messaging workshop 

Message framework: 

Mission

Description

Top-level messages

Differentiators

Benefit statements

Tone/voice

Elevator pitch 

Value map