ON ZAGGING GOATS
A way of life for exceptional creators
You boldly stray away from the herd because it leads to status-quo. You fearlessly contradict group-think because it leads to the best answer. You are quick to challenge assumptions to get to the heart of the problem. You demand crisp and charismatic ideas. You jump for knowledge because intuition and feels alone don't cut it.
You don't quit to stand for just anything, but push to stand for something. You know to claim your advantage before your competitor does. You understand a creative journey means negotiating twists and turns.
That is why exceptional creators zag. They see the world unconventionally, make connections, fuse ideas to solve problems, and overcome obstacles. Whether its transforming industries, human behavior, or entire narratives, Zagging Goats are those bold creators who welcome the journey as much as they do the destination. And, like goats, they like to have fun.
Are you a Zagging Goat? If so, let's collaborate.
HELLO, I'M SAHANA
I am a brand transformer who happens to love goats.
I’m a creative brand strategist. I craft brands that push past logos and guidelines by creating a cohesive brand ethos, weaving your brand stories consistently through every audience touch-point, boldly, and authentically.
Over the last 20 years, I've worked with top agencies including Edelman, FleishmanHillard, an Omnicom agency, Hotwire Global Communications, Peppercomm, Reister Advertising, and Off Madison Ave, representing top brands to tell their story - working with them on brand, creative and digital strategy.
As I launch on my own, I aspire to work with purpose-led brands who are willing to take risks and challenge the status quo. As a dot-connector and creative problem solver with experience in communications, marketing, and digital, I offer clients in-depth knowledge and actionable strategies to meet business objectives.
My approach starts with insights and is focused on developing single-minded creative ideas that help shape what your audience thinks, feels and does about you.
Contact me to find out how I can help you transform your brand.
EXPERIENCE
A few dozen startup and corporate types over the past 17 years
