WELCOME TO ZAGGING GOATS
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WHO AM I
I am a brand transformer who happens to love goats.
I’m a creative brand strategist. I craft brands that push past logos and guidelines by creating a cohesive brand ethos, weaving your brand stories consistently through every audience touch-point, boldly, and authentically.
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Over the last 20 years, I've worked with top agencies including Edelman, FleishmanHillard, an Omnicom agency, Hotwire Global Communications, Peppercomm, Reister Advertising, and Off Madison Ave, representing top brands to tell their story - working with them on brand, creative and digital strategy.
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As I launch on my own, I aspire to work with purpose-led brands who are willing to take risks and challenge the status quo. As a dot-connector and creative problem solver with experience in communications, marketing, and digital, I offer clients in-depth knowledge and actionable strategies to meet business objectives.
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My approach starts with insights and is focused on developing single-minded creative ideas that help shape what your audience thinks, feels, and does about you.
OFFERINGS
We all don't have the luxury of an in-house brand strategy team. Whether you need help defining your strategy, a lifeline to help bring order to your thinking, or an expert eye on your creative ideas, Zagging Goats offers strategic solutions built just for emerging brands like you.
DIRECTION SETTING
Uncover Your Strategy
If you aren't clear on where you are going, then how do you know you have arrived? Everything begins and ends with a solid strategy. Get messy in the details and wrap your team's head around the most relevant insights about your audience, industry, and competitors so we can cut through to the toughest and most critical decisions faster.
EXPERIENCE
Working with several dozen startups and corporate across B2C and B2B, over the last 17 years.
